The Cloud was the official Auckland Fanzone for the 2011 Rugby World Cup.

Jerry Hewitt of FIT Architects was commissioned to design the fit-out for this temporary event structure.

The Cloud has a number of operational modes – as a “Fanzone” screening live rugby matches on its two giant LED screens; as a showcase for New Zealand’s innovative industries, unique food and world-leading wines; and as an event centre hosting a wide variety of temporary public events. 

The Cloud must switch between each of these modes efficiently within a minimal time-frame.

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